Custom software for growing businesses

Software that fixes what's costing your business money.

Tell me what's slowing your business down. I build simple software that fixes it. One fixed price, from $3,000. You own it.

Free 20–40 minute Zoom call. No pressure, no obligation.

Pick your industry:Cleaning & facilitiesContractorsDistributorsEquipment dealersManufacturersAccountants & consultantsProperty managersRepair shopsStaffing agenciesTrucking & logistics

LIVE
Owed to you$2,240
Due this week3
Paid this month$18,430
RO 48213Hydraulic pump · 4 days left
$1,240Photo missing
RO 48190Fuel injector · paid $432
$612Short $180
RO 48177Starter motor · sent 6 days ago
$388WaitingPAID
RO 48102Transmission seal
$954Paid

Three example builds. Yours is designed around your business.

Built for
Equipment dealersRepair shopsContractorsDistributorsStaffing agenciesField serviceProperty servicesManufacturers
Fixed price$3,000starting price, agreed up front
Timeline1–2 weeksfor smaller builds, call to handoff
Ownership100% yourscode, data and hosting

The problem

Where businesses usually lose money

Does one of these sound like your business? Tap one to see the fix.

Tap a leak to see the fix

See the difference

Today
Jobs_tracker_FINAL_v3.xlsx3 editors · 14 versions
Today: a shared spreadsheet
1CustomerJobQuote $StatusNext step
2Miller FarmsCombine service6,450sent??
3Lakeside RentalForklift repair#REF!waitingcall back
4Ortiz LandscapingMower fleet2,140WONinvoice?
5Hill CountyLoader hydraulics9,300?
6(from email)
JobsCopy of JobsSheet2
  • Row 2 Did anyone actually send this?
  • Row 3 Formula broke when a row was deleted
  • Row 4 Won 3 weeks ago, invoice never sent
  • Row 5 Not updated for 3 weeks
  • Row 6 New request still sitting in someone's inbox
With your own tool
yourshop.appLIVE
Q-2291 · Miller FarmsQuote sent 2 hrs ago, opened twice
Sent
Q-2287 · Lakeside RentalPrice from the price book · follow-up sent on day 3
Followed up
Q-2280 · Ortiz LandscapingWon · deposit invoice sent automatically
Invoiced
Q-2274 · Hill CountyDecision due today · reminder sent to you
Due today
New request · from emailAdded to the list automatically
New

Today: one shared sheet, three people, and nobody's sure what's current. With your own tool: every job has an owner and a status, and reminders go out by themselves.

Not sure which one is yours?

Every business is different. On the free first call we work out where yours is losing money.

Your number

What is it costing you?

Answer 5 quick questions. See a rough number for your business. No email needed.

Question 1 of 5

Tip: press 1–4 to answer

What we build

Examples of what we build

Every build is made for your business. Here are a few ideas.

4 simple steps

How it works

Call 1 · 20–40 min
YouD
Leak found$18,900 / yr
01

Free call

20–40 min on Zoom

You tell me what slows you down. I show you roughly what it costs.

Free
Mockup
Fixed price$4,500Approved ✓
02

Free mockup and a fixed price

1–2 days later

See what your software will look like. Get one price in writing. No obligation.

Free
BuildReviewReview
PreviewNotesFixes
03

You pay, I build it

1–2 weeks (small builds)

Happy with it? You pay the fixed price. Try it while it's being built.

You pay here
CodeDataDocsLive system
Yours
04

It's yours

Yours for good

The software, the code and your data. No licence fees and no per-user fees.

Yours to keep

When you pay

$0Call, mockup and price
One fixed pricePaid once, before the build
$0 a monthto me, after it's done

Pricing

One fixed price. No surprises.

You know the exact price before you pay anything, and it never goes up.

starting at

$3,000

Your final price is set after the free call, based on how big the job is: the number of steps, connections to other software, types of user and special cases. Once we agree it, the number doesn't move. Scope creep is on us, not you.

  • Written specification before any build starts
  • Mid-process previews
  • Hosting, domain and deployment set up for you
  • Bug-fix window included after launch
  • Source code, data and infrastructure handed over. You own everything outright
  • No subscriptions, no per-seat fees, no licence to expire
Hire one more admin person$45,000 every year
A small buildfrom $3,000, once

Small

from $3,000

One job, done properly. For example a quote builder or a reorder alert.

  • One main task
  • Works on phone and computer
  • About 1 week
Talk about a small build

Recommended

Medium

from $5,000

A few tools that work together and connect to software you already use.

  • Two or three tasks
  • Connects to one system you use
  • 1 to 2 weeks
Talk about a medium build

Large

from $10,000

One system that replaces several spreadsheets or tools.

  • Several tasks and types of user
  • Connects to several systems
  • 2 weeks or more
Talk about a large build
Monthly costs

$0to me

~$50a month for hosting, paid to the host

+$20–100a month, only if it uses AI

Why it costs less

AI-assisted engineering handles the repetitive setup work in a fraction of the time. You pay for the part that's specific to your business: your workflow, your rules and the unusual cases. The saving comes from time, not from cutting corners.

Compared with a traditional software project

Old way
6 to 12 months
With us
1 to 2 weeks
Old way
$20,000+
With us
from $3,000

Your exact price comes after the free call.

Get my fixed price →

Questions

Common questions

Anything else? Ask on the free call. Read the guide: How much does custom software cost? →

A note from Daniel

You deal with me from the first call to the finished software. I take on a few projects at a time, so each one gets proper attention. If custom software isn't right for you, I'll tell you on the first call.

DanielFounder, Backend for Businesses

Is the first call really free?

Yes. The 20–40 minute call is free, and so is the mockup. You only pay if you decide to go ahead.

When do I pay?

After you've seen the free mockup and agreed the fixed price, before the build starts. Nothing before that.

How long does it take?

Smaller builds take 1 to 2 weeks from the first call to handoff. Bigger ones take longer. You get the timeline in writing before you pay.

Do I really own it?

Yes. The code, the data and the hosting account are yours. No per-user fees and no lock-in. Any developer can pick it up later.

Does it work with the software we already use?

Often, yes. It can connect to what you use now, or replace a spreadsheet. We check on the first call.

What if we need changes during the build?

You try it while it's being built, so changes happen early. Anything genuinely new is priced separately, and nothing is added to your bill without your yes.

What happens after it's finished?

Bug fixes are included after launch. After that, I can look after it for a small monthly fee, or your own team can. Apart from hosting, nothing is needed to keep it running.

Who do you usually work with?

Any business with a process that's costing it time or money, from equipment dealers, contractors and repair shops to distributors, manufacturers, trucking companies, property managers, cleaning companies, accounting firms and staffing agencies. Usually the owner or operations manager, in a business where a lot of work still runs on spreadsheets, paper, or people chasing things by hand.

What kind of projects are you a good fit for?

Work that's too specific to your business for an off-the-shelf app: approval steps, your own pricing rules, warranty or compliance paperwork, customer portals, or getting two systems that don't talk to each other to share data. If you've tried a few software subscriptions and ended up back in a spreadsheet, that's usually a good sign we can help.

Can you build something that isn't on this page?

Yes. Everything on this page is an example. If a problem in your business can be solved with software, we can build it. Tell me the problem on the call and I'll tell you honestly if it's worth fixing.

Why does it cost so much less than a traditional software project?

AI-assisted engineering does the repetitive setup work in a fraction of the time. You pay for the part that's specific to your business: your workflow, your rules and the unusual cases. The saving comes from time, not from cutting corners.

Book a call

Book your free call.

A free 20–40 minute Zoom call. You find out what the problem is costing you, and what a fix would cost.

1Pick a time

Your free call20–40 min · Zoom · Free

Pick a day

Pick a time

Choose a time that suits you. Daniel confirms by email.

2Your details

Your details only go to Daniel. Never sold, never shared.

Saved on this device so you don't have to type it again.

Book my free callBook a free call →